Success Factors in a Global Network Marketing Business

Success FactorsHow to Discover the Love, Innovation and the Entrepreneurial Fitness Required in a Global Network Marketing BusinessForwardTo everyone that is doubtful of hope – this is for you!Let’s begin. A few short weeks ago, unbeknownst to me, I had the privilege of meeting someone on an airplane bound for Adelaide, Australia; who would lead me onto an exciting path of discovery. We momentarily chatted at the back of the aeroplane on my way back from Nadi, Fiji; in a chance meeting in which I would say ‘yes’, I would like to hear more about the business model that had established her recent financial freedom and success (more to come on this encounter with an interview in the later chapters).Eager to progress my knowledge, I spent the next 4 weeks researching the industry, the organisation, the people behind it and the sequences and processes to their wealth. The learning curve was exponential – and this is my reflection. At this point in time, I was coincidentally completing my final MBA capstone research project in Adelaide, so I took the opportunity to research her discussion with me in depth and convey the message across to my followers from an Australian scholarly point of view. I had no idea about the industry, albeit little rumours here and there to complement my somewhat biased and disappointing initial online research. I found nothing positive but like an underworld that nobody truly knew about – it intrigued me because I felt that something was right.The bastion for wealth had its scent in the air. This could be its last refuge – I thought. I had to form an immediate action drill to advance a pincer movement onto this burgeoning interest. It was now or never. I wasn’t sure if it was the timing or the opportunity – the right thing to do though was to jump first and ask questions later. This is the later part of that quick equation that transpired in my entrepreneurial mind. This educative curiosity from an Australian scholarly perspective is now alive in the words that you will feel and as we go through the journey together; towards health, wealth, a great life with grand relationships and most importantly learning about the chances to glow youthfully throughout the adventure. This enlightenment was my beginning into a new and evolving industry. A new road was carved and you may feel the moments morph around your own personal experiences or fantasies. I dived immediately into the books and into the school library; the search for the golden nugget had begun. Line by line, word for word, dissecting the information and honouring the objections with gratitude. My hope is that this communicated knowledge helps novice beginners similar to myself, take that intriguing next step towards calculated risk taking, growth and most importantly, self-discovery through the facts.I hope that you gain some business value in my research and that this value inspires you to create your own decisions when the time comes for you to approach your own destiny!In Gratitude and Thanks.David.Chapter 1Introduction to Network MarketingNetwork marketing, multi-level marketing, direct sales, referral marketing, pyramid selling etc, the names are endless. For the purpose of simplification we will adhere to this business model simply as network marketing for ease of navigation, and understanding throughout the book. All of these names; simply exemplifies a unique marketing strategy for the sale of products or services where the revenue of the network company is derived from a non-salaried workforce selling the company’s products or services. Pretty simple system – just made complicated to confuse the novice beginner like myself.1.1 History – How Did It Start?By accident to be honest. This is how the story goes and it all starts with an ingenuous idea conceptualised in 1930 by a man called Carl Rehnborg. Carl was an American businessman who lived in China between 1917 to 1927. Carl observed the benefits of using supplements in a diet that could be beneficial to a human beings health. According to Amway publications, Carl’s study became the ‘ample opportunity to observe at close range the effects of an inadequate diet’. With the knowledge he attained in the nutritional literature, he then started to envision a dietary supplement that would assist proper body functioning in any sort of diet. Carl then decided to go back to America to start his own company out of his learnings in China. He founded his company called The California Vitamin Company. In 1939, he renamed the company to Nutrilite. Carl utilised his friends to sell the vitamins but things initially looked disappointing. The vitamins were piling up on the shelves, unused and forgotten. It was heartbreaking for Carl. Until an idea lit up in his mind, to develop a kind of selling by informing people about the product. He shared the vitamins to more of his friends, to the friends of his friends and so on. You can see where this is going right? Alas – network marketing was born!The business model grew further when Jay Van Andel and Rich DeVos became the distributors of Carl’s products. The three noticed a phenomenal increase in sales. KABOOM… !! Network marketing was unleashed into the world. They later set up a competing company (because competition is good in a capitalistic economy) called Amway and they also bought a controlling interest in Nutrilite in 1972. In 1994, Amway took over full ownership and is one of the largest network marketing companies in the world today.1.2 How Do They Get Paid?As the business world innovates and disrupts, network marketing compensation plans evolve to attract new recruits and customers. It is a very simple strategy for expansion to capitalise on the available market share. It is different for every network marketing company just as there are different salaries for different corporations. However the most common is the commission based on the two revenue streams. The first stream of compensation can be paid out from commissions of product sales. The second stream of compensation can be paid out from commissions based on recruiting similar minded distributors. The amount of compensation varies between network marketing companies. I would have to study every single company in the world to understand this – alternatively I can study the success stories because success always leaves hints – in the results.Chapter 2Demographic ExamplesLet’s look at some quick examples of the people who have seen the opportunity and taken the leap. Here we witness the amazing stories of different individuals who have tasted the recent fruit of success in network marketing – becoming phenomenally wealthy.2.1 TeacherSarah Robbins always dreamed to become a teacher. So she became one. She thought she could now have all that she wanted with a limitless appetite for continuous personal growth and development. However, the economy stumped in the US of A, challenging her thoughts on the economy.She had heard of the Rodan & Fields products. She then decided to join so she could earn an extra income and expand her personal development at the same time. Unexpectedly, with her initial goal to earn just a bit of extra income, she earned more than she thought, even more as a teacher. Her career in network marketing grew and she decided to focus on it rather than her teaching career. She was earning six figures at a very young age. She joined the millionaires club and becoming the first distributor to be inducted into the Rodan & Fields Hall of Fame. Sarah continues to educate people on the benefits of network marketing and benefits of its wealth through her unique educational style.2.2 WriterEric Worre, an ordinary writer spent 30 years working in network marketing once he saw the light. He spent most of his 30 years as a distributor and eventually became the president of his own networking company – The People’s Network. He then decided to retire as a distributor and continued his journey in network marketing as a coach and helped network marketing novices, organizing sales presentations. He then wrote ‘Go Pro – 7 Steps to Becoming a Network Marketing Professional’ in 2013, to reach and educate more network marketing aspirants. It has sold more than 1.5 million copies and has been on six best-sellers lists on Amazon.2.3 Single MotherDonna Johnson is an example of a network marketing miracle. A single mum who did not have anything before she started in network marketing. No college degree – just an ordinary swimming coach in a little American town. With her determination to succeed, she now earns more than $1 million per year and is the leader in one of the top network marketing companies, Arbonne. She is now one of the biggest earners in network marketing and has a bed and breakfast business in Jamaica amongst other entrepreneurial ventures.2.4 Government WorkerRebecca Simon is a modest mother who was brought up in one of Adelaide’s toughest suburbs. She recollects how she would travel to work every day and sit at an uninspiring desk job, knowing deep down inside that she was capable of more. Today she is building her own resort on an exotic south pacific Island – just three years after she started in network marketing. More on Rebecca’s inspirational story later on in the book.Chapter 3The Feminine Revolution40 years ago, when the empowerment of women took off, many loved their new found independence and the opportunity to dress in a suit and drive off to a esteemed corner office. Things have changed a lot since the 70s and 80s, today she is just as happy to pull on comfortable yoga pants and skip the travel to the office altogether. Instead of tolerating negative office stigma and glass ceilings, modern women are heading towards the unique opportunity to be their own CEO, have control with no limits on their annual income. Some other reasons why network marketing industry is proving to be amazing for the ladies are:Drum roll…
3.1 Work – Life BalanceBeing burnt out today is no longer the exception, it is the norm. People have to put up with inflation, rising food prices, cost of living, raise families and commute sometimes for hours to get to, and back from work. The amount of work to be taken home is also increasing, teachers working to plan their workloads weeks in advance and project managers working extended hours to launch projects on time. You have heard it before and again, the balance has gone out of whack but some refuse to accept the truth.3.2 EnvironmentMost career women have worked in team environments and enjoy the collaborative and interpersonal communication that goes with it. It is no surprise that the network marketing industry has exactly that and for most women joining the industry, it is this support and collaboration that they miss the most from a usual 9am to 5pm, sit in the corner and do your work routine.3.3 Choice to ChooseNetwork marketing gives women the freedom to choose who they would like to work with as business partners. They choose who they recruit, who they work with and who they would rather not. This choice to choose is empowering and exciting at the same time for women in the industry.3.4 Global Empire at Your FingertipsYou drive around cities and towns nowadays and still see the for lease sign up again at the shop that closed around the corner. You wonder why some businesses prefer the old way of doing businesses in a time where digital disruption is taking stores online. The brilliance of network marketing is that apart from an initial modest start-up fee, there are no overheads, no garages for stock keeping, accountants, legal advisers, etc, you get the idea. The brilliance with network marketing is that most if not all the work can be done from your mobile phone or laptop computer. Your store is online!3.5 Cool Rewards and IncentivesThere are hardly any places left in the world where a large corporation hosts large global events that also reward women for trips, cars, gifts, holidays etc, all whilst developing women business capabilities and personal development. Name a lady who doesn’t like to be pampered from time to time with absolute luxury?3.6 Glass CeilingWith 82 percent of the network marketing industry made up of women, more and more are rising to the top, claiming multi-six- and seven-figure annual incomes. The world is your oyster in this industry for women and those that grasp the opportunity are confirmed with a gift, and if utilised, become extremely wealthy. No glass ceiling in the industry. Effort equals reward!3.7 Freedom of TimeLet’s face it, we all need more freedom, money and time. Where else can you get that? In the industry business partners are told to work at least 2 hours per day to grow their businesses. That’s an average of 8 hours from Monday to Friday. If done correctly this is all one needs to sustain a healthy and wealthy lifestyle from passive income brought in by the industry. Freedom has the allure to pull and no one will ever say no to an opportunity to get more!And, finally, perhaps the most important reason of all…
3.8 AuthenticityThe network marketing business model thrives on the values of femininity such as nurturing support, collaboration, and authenticity – all of which are inherently feminine traits that are easily transferrable into the business model. The more women show up as their natural caring selves, the more successful they become in developing long term substantial relationships in growing their teams and customer base.Chapter 4The Meek Shall Inherit the EarthThe worlds middle class is becoming much larger, the worlds education system is being made more accessible and demographics from the poorest suburbs on the planet have made that extraordinary leap from third world country struggle – to developed world multi-millionaire. Let’s have a look at some examples.4.1 The Gift of AdversityStudies and research have proven time and time again that those from minority, ethnic or migrant backgrounds go that extra mile to achieve their goals in life; if given a small and fair chance to give an opportunity a ago. With that attitude and hunger in network marketing, most if not all, go on to become extraordinary wealthy, becoming multi-millionaires and leaders. There is just something magical, mystical, unknown and empowering about enduring as an underdog from one of those aforementioned backgrounds. Turning adversity and challenges on its head can be the source of generational wealth for years and years to come. Let’s research an example of a network marketing company that is capturing this driven demographic.4.2 KyaniKyani is a global network marketing giant who has successfully positioned itself for global dominance in developing countries to assist the worlds growing middle class. A new starter but safely past the initial 10 year start up survival phase, and rapidly expanding into some 60 plus different countries over the short space of time, Kyani doesn’t limit its sales in developed economies but has strategically given interest to the worlds developing nations such as Honduras, Guatemala, Kazakhstan and Slovakia to name a few. You only have to grab a copy of Kyanis annual network marketing magazine to see proof of the overflow of the minority demographics from countries such as Korea, Turkey, Hungary and the Philippines who are being inducted into the 7 figure salary clubs. Most had disadvantaged starts in life and were from the ordinary occupations such as soldiers, hairdressers and tradesman.Let’s look at some life examples.4.3 Les BrownAfrican American global inspirational speaker, Les Brown didn’t have the best start in life. In fact it was horrible. However, he turned that pain around and become an inspirational example of hope for the world. Les Brown often refers to another historic global icon Ralph Waldo Emerson in his speeches who coined today’s existence as the ‘age of self-reliance’. Les Brown champions unorthodox underdog mental motivation and entrepreneurship – qualities that are found in those that are from minority, migrant and ethnic backgrounds.4.4 Robert KiyosakiFrom a military and Japanese Hawaiian background – Robert Kiyosaki, the award winning Rich Dad, Poor Dad writer; has proven that network marketing success and wealth is not reserved for any demographic. Success can be achieved by anyone, and from any background.Chapter 5Global Icons in Network MarketingNow, let’s look at some well-known global figures who have aligned their businesses with the network marketing industry.5.1 Warren BuffettThe man needs no introduction as a philanthropist and investor and usually sits in the top 3 of the richest people on the planet. He is valued at nearly 70 billion USD and owns Berkshire Hathaway. Berkshire Hathaway owns three network marketing companies, Kirby, World Book and the Pampered Chef. To this day Warren Buffett calls purchasing these network marketing companies – the best purchase he has ever made!5.2 Richard BransonA man that also requires no introduction. One small branch of the Virgin Group that often goes unmentioned is Vie at Home, a network marketing company formerly known as Virgin Vie. Vie at Home made over $60 million of profit in its – first year maiden of existence! Ouch!5.3 Donald TrumpYes, no political affiliations here but when asked on the David Letterman show: What would you do if you lost everything and had to start over from scratch? Trump replied – “I would find a good network marketing company and get to work”.5.4 Bill ClintonIn 1997, Bill Clinton endorsed network marketing in his remarks to the Direct Selling Association. President Clinton stated that ‘You strengthen our country and our economy not just by striving for your own success but by offering opportunity to others… Your industry gives people the chance, after all, to make the most of their own lives and to me that’s the heart of the American dream’.5.5 Jim RohnOne of the worlds pioneers in personal development and network marketing. Today remains one of the founding fathers of the personal and professional development movement and mentored motivational leaders like Tony Robbins. Jim Rohn found the light and opportunity within the network marketing industry and within 6 years – turned his fortunes around to become extraordinarily wealthy, by the age of 32.Chapter 6SummaryWith our brief history and introduction lesson complete, we will go from a beginner to more advanced network marketing challengers and the strategies that will equip the beginner early in the journey. We will unearth deep scholarly research to help structure your leadership for both, the local and the rising global markets.This Australian scholarly research will include vital business concepts that have been proven to increase the chances of success by leveraging both digital and offline mediums. As a bonus and later on in the book; the author personally will outline how his global and MBA experience has helped him in the industry.I sincerely hope that this book adds insurmountable value to your life, those around you and most importantly, your bright future.Thank You.AboutDavd was born in Fiji. At 20 years of age he enlisted into the British Army at Stoke on Trent in England. He served all over the world for a decade as an engineer and team leader. Some of his postings included Germany, Bosnia Herzegovina, Cyprus, Australia and Afghanistan. He moved into civilian life in Australia on May 22, 2012 and rose quickly through the civilian and public service leadership ranks. He graduates in November, 2018 with an MBA degree from Torrens University Australia and lives in Adelaide.

Benefit With Systematic Investment Plan Advantage

Systematic investment Plan advantage can be taken by any investor who can spare at least 500 rupees per month. Some funds offer SIP Plans with an investment as low as 100 rupees. But for most of the funds minimum investment per month is 500 rupees. Most people have misconception that to invest large sums of money is required. But starting with an amount as low as 500 rupees per month can accumulate huge wealth in long term. It is a fact that people have many dreams or goals like better education for children, foreign vacation, dream home or happy retirement. But with limited income most people do not understand how to reach those goals.Systematic investment Plan advantages are not limited only to low amount of investment. We know that it is almost impossible to time the market highs and lows. Most people lose money investing in shares due to timing the market rather than being a long term investor. Even the best of the investors or traders often miss market direction. For a layman or investor with little time and resources to research market moves, Systematic investment Plan advantage is unparalleled. With rupee cost averaging one can invest regularly in equities without worrying about timing the markets highs and lows. In long term, rupee cost averaging helps to accumulate wealth which is an advantage of Systematic investment Planning.Usually investors keep averaging same number of shares/unit whenever there is a decline in the price and never while the price is rising. In the long bull run this may be an opportunity loss as no further investments are made. Rupee cost average through SIP works irrespective of market highs and lows. When the market keeps decreasing, more number of units are accumulated and less number of units are accumulated when market is increasing.To take Systematic investment Planning advantage you must keep invested for long term. Historically it is seen that SIP works best when invested for long term. Earlier, advisers used to suggest 3 to 4 years as long term. But after 2008 market collapse, investors could not recover their losses even after investing for almost 5 more years. It is better to consider long term as a full market cycle rather than in years.SIP investing allows investors to be balanced in their investment decisions. Disciplined and Balanced investment is another advantage of Systematic investment Plan. Investors with long term goal oriented investments often do not take investment decisions in haste and avoid panic selling or greedy buying. It is noticed many times that investors who associate their investments with goals are more balanced in their decisions.One can choose different intervals like daily, weekly, monthly or quarterly averaging while investing through SIP which is another Systematic investment Plan advantage. Investors have the option to choose fixed dates on which their accounts are debited for the fixed amount they wish to invest. If the day chosen happens to holiday, amount gets debited on next working day.Another Systematic investment Plan advantage is the flexibility in payment options like ECS (Electronic Clearance Scheme), Auto debit and post dated cheques. Out of the options, ECS is most convenient option for most of the investors.For small investors who wish to invest less than 50000 per year in a mutual fund, PAN card is not mandatory. KYC can be completed with submitting voter identity card or driving license.

Natural Skin Care – Why Bother?

What is Natural Skin Care?Natural skin care is normally understood to refer to those products characterised by the absence of synthetic ingredients, such as preservatives, petrochemical derivatives, mineral oils, fragrances and harsh detergents.Typically, natural skin care products are made using natural ingredients such as plant oils, essential oils, herbal and floral extracts (both aqueous and waxy), that have been prepared in the “old fashion way”, without chemical processing or modification. Sometimes, ethically produced animal derivatives, such as beeswax, may also be present in natural skin care (1).Natural skin care made with approved organically produced raw materials and practices can be organic certified by the relevant organic organizations.Unfortunately, there are numerous products in the market that claim to be either natural or that are cleverly marketed for their singular botanical extract or vitamin, amongst a dense cocktail of synthetic ingredients. These are the “pseudo-natural” products (1). To help clarify if a skin care product is really natural, it is recommended to read the ingredients section in the label.Why is natural skin care better than synthetic?Products that are made from ingredients that have been extracted naturally from sustainably maintained plants and crops manifest the essence, the energy, the qualities and the benefits of the source raw material, in ways that synthetics ingredients do not.Simply put, the geographical location, the soil and the water the plants are grown in, as well as the sun exposure, the seasons and harvesting times contribute to the mature plants and crop yields in unique ways.These factors cannot be mimicked in the laboratory or controlled nurseries, as the natural exposure to the environmental conditions facilitates development of subtle differences in the plants. These are then reflected in the quality of the extracted oils, as well as on their specific composition, properties and benefits.Besides, synthetic ingredients are produced in laboratories using scientific, yet often hazardous processes involving the use of carbon dioxide, propylene glycol or hexane based methods. Although these chemical agents may only be present is trace amounts in the final synthesised ingredients, it is unclear what effect they might have as they accumulate in our bodies, over a prolonged period of exposure (2).Of course, some of the natural extracts and oils may also be affected or destabilised by the natural extraction methods used in their preparation. For these reasons manufacturers of natural skin care products give great consideration to the sourcing of their raw materials and how natural ingredients are prepared from the latter.What is Special About Plant Oils?Plant oils are made up of complex mixtures of different fatty acids (lipids). It is the specific mix and ratio of these fatty acids that determines the unique character of any oil. In addition to the main lipid fraction, there are also other very important bioactive substances such as the phospholipids, phosphatides, phytosterols, phytoestrogens, isoflavones and vitamins. These bioactives are known as the unsaponifiable fraction of the oil. They normally are present is small amounts and are unique signatures of the oils (3).To demonstrate how the oil composition determines the difference in functional properties, the typical fatty acid profile of apricot kernel and borage oils as described in Kusmirek (3) are compared below.1 – Apricot kernel oil is a mixture of 58 – 74% of oleic acid, 25 – 30% of linoleic, with the remainder 4 – 7% composed of palmitic, palmitoleic, stearic and alpha-linolenic acids. The unsaponifiable content is approximately 0.5 -0.75%.2 – Borage oil is a mixture of 30 – 40% linoleic acid, 8 – 25% gamma linolenic acid, 15 – 20% oleic acid, 9 – 12% palmitic acid, 3 – 4% stearic acid, 2 – 6 % eicosenoic acid. The unsaponifiable content is approximately 1%.Apricot kernel oil is a great nourishing and emollient oil that is easily absorbed. These properties are attribute to the high percentages of oleic and linoleic acids. Furthermore, apricot kernel oil is also an excellent source of vitamin A, present in the unsaponifiable matter.Borage oil is known for its nourishing and penetrating properties attributed to the presence of linoleic and oleic acids, but in addition the high content of gamma-linolenic acid confers its regenerating and firming qualities.The differences in the properties of apricot kernel and borage oils, as well as those of other oils not discussed here, demonstrate the importance to blend various plant oils for optimal skin care, so that the skin is adequately fed, continuously hydrated, smooth feeling and equipped to regenerate efficiently. These are essential to promote a healthy skin glow, regardless of age.But, even if the synthetics oils were to reproduce the exact mixes and ratios of plant derived fatty acids and unsaponifiables, it would be nearly impossible to mimic into the synthetic oils the contribution from the energy that is held in the plant, from which the equivalent natural oils were extracted. Thus, natural ingredients are different from their synthetic equivalents.What about essential oils and other botanicals?Essential oils are concentrated extracts of aromatic and other volatile plant substances, sometimes containing growth factors known for their regenerative properties. They are the source of the scents of nature and may be used to add scent to natural products. Because of their concentrated nature and high cost to produce, only small amounts of essential oils are used in natural skin care. Besides, as essential oils may be irritating to the skin, they should never be used undiluted.In contrast to oils, floral/herbal waters are the aqueous extracts from flowers/plants. Naturally produced oils and aqueous extracts are made through distillation, steaming, or infusion techniques. These are slow and often inefficient processes that add to cost. But, the products generated using non-synthetic approaches are much safer and healthier than those extracted with the use of artificial methods.Is there a problem with the variation in natural ingredient batches?The quick answer is NO!Certainly, naturally produced ingredients show “batch variation”, but this is part of nature, demonstrating the cycles of change. These are natural bio- rhythms, and as with everything in nature sometimes there is abundant sunshine, other times there are only clouds. Naturally, these weather changes affect the growth patterns of the plants.This means that periodically some of the natural ingredients may contain a slightly higher or lower percentage of one or even several of the components, but over a period of time, these variations balance out. The key point is that the overall effect of using natural ingredients is still beneficial in the long run.Supporters of the mainstream cosmetic industry object to this variation associated with natural ingredients. Instead they advocate that synthetic ingredients are a far better option to manufacture any products, including skin care. They argue that synthetic ingredients are scientifically controlled, exacting, standardised and can be made in a totally reproducible manner. But, at the end of the day…they are not natural!What about preservatives, stabilisers and emulsifiers?Sure, preservatives and stabilisers extend the shelf-life of any product, natural and synthetic (1,2,4). Because of this recognition European and USA organic and regulatory organisations have approved the use of certain preservatives for which there has been long standing accumulation of safety and toxicity data, e.g. blends of dehydro-acetic acid. These preservatives were designed to replace the paraben family of preservatives in the personal care products. Though natural products ought to have the minimal necessary amounts of preservatives.Without a doubt, preservatives such as the parabens, the phenol derivatives and the denatured alcohols are extremely effective, as they increase the product shelf-life almost indefinitely! But, they are also known to interfere with hormone balance and can be allergenic (1,2). Clearly, they are not health promoting substances. As they are readily absorbed by the skin and are long lasting, their long-term effects on distal organs are unknown, and thus undesirable.Interestingly, vitamin E is a powerful natural anti-oxidant, as well as a fantastic natural preservative for oil blends and emulsified oils (2). Extracts of rosemary and oregano are also considered natural preservatives because of their anti-bacterial properties (2). However, these are not frequently used as they impart a strong scent and may give rise to some skin irritation. This is an example of where caution has to be exercised with natural substances. Though these occurrences are more the exception than the rule.Alginic acid obtained from brown algae is sometimes used as a stabiliser (4). But, allantoin, an extract from comfrey root is a more suitable natural stabiliser for skin care preparations (2).Emulsifiers are substances that help to prevent the parting of the of oil and water fractions in a cream or lotion. In natural skin care these include lethicin and the wax cetearyl alcohol (1,2,4). Lecithin is extracted from soya beans and is known to soften the skin and help penetration of the skin care product. Cetearyl alcohol is a mix of the high melting point cetyl and stearyl fatty acids derived from either animal or plant fats. In natural skin care it is preferable to have plant sourced cetearyl alcohol. Apart from its great emulsifying properties, this fatty acid mix facilitates maintenance of skin hydration.So, what’s he take home message?Regardless of some of the limitations of natural skin care, the natural ingredients in these products are still far more beneficial than those that are completely synthetic. Synthetics are unable to reproduce the unique heterogeneous and nourishing character of the natural extracts and oils, as discussed above.Technology aside, it is also clear that there are major financial gains for manufacturers to use mostly, if not strictly synthetic ingredients. The cost of producing natural skin care products is of necessity higher than that of synthesising vast quantities of easy to make and use synthetic ingredients. Compared to their equivalent natural counterparts they afford versatility on the production line, on the shelf-life, as well as on profitability.These attributes of scientifically designed skin care in the 20th century satisfied the increasing market desire for youth elixirs. However, since the 1960′s growing conscious awareness of what was in our food, demand for natural and organic products increased. This requirement extended to the personal care sector also. Indeed, the natural and organic cosmetics market has been the fastest growing sector of the personal care products since the late 1980′s.Fortunately nowadays, the driver is not purely for skin care that makes you look good, but for products that can achieve this goal with respect for human beings and the environment.Bibliography1. Morrison, K & Whelligan, F. 2007. About Face. Random House NZ. Auckland.
2. Hampton, A. 1987. Natural Organic Hair and Skin Care. Organica Press. Tampa, Fl.
3. Kusmirek, Jan. 2002. Liquid Sunshine – Vegetable Oils for Aromatherapy. Floramicus. Somerset. England.
4. Winters, R. 1994. A Consumer’s Dictionary of Cosmetic Ingredients. Three Rivers Press. NY.